About SME Solution: a small search marketing team in Hanoi

Why SME Solution exists

Most small businesses don’t need more traffic. They need the right people to find them at the moment they’re ready to call, visit or book. That usually means showing up on Google Maps when someone nearby searches for what you do, and having a website that answers their questions well enough to make them pick up the phone.

That’s the work we do. We started with small businesses in Vietnam, from steel suppliers and car workshops to appliance brands and online schools, and we’ve kept the same approach as we’ve taken on clients abroad: fix the basics first, measure what leads to revenue, and report it in plain language.

Meet Đăng, who leads every account

I didn’t come to SEO in a straight line. I studied automotive engineering at Hanoi University of Science and Technology, which taught me to look at problems as systems: when a result is wrong, it’s rarely one part, it’s how the parts connect. After that I worked in admissions consulting and in sales and marketing for car modification, did SEO for a flooring business, and then worked in search marketing at Weldcom, an industrial machinery company.

Each step shaped how I work today. Engineering made me understand the product before writing about it. Sales taught me to listen to what customers actually ask. Search taught me to make decisions from data rather than opinions. SEO sits where all three meet, and it answers a question I kept running into: why can’t customers find a business that’s genuinely good at what it does?

Today I set the strategy for every client, check the quality of every project, and handle all client communication in English. You can read more about my background on my profile page (in Vietnamese).

The team behind the work

We’re deliberately small. Every client gets the same people every month, and nobody is passed down a chain.

What we’ve done for clients

A few numbers from client accounts, all from Vietnam, where we’ve worked longest:

• A retail showroom’s Google Business Profile recorded 164 calls and 1,367 direction requests in five months.
• A steel supplier went from barely visible to the top 3 on Google Maps in its area, with about 30–50 calls a month from Maps.
• A steel products website grew from 63 to 2,342 organic clicks a month in ten months.
• A car accessories store grew organic clicks by 458% in eight months, with roughly one enquiry for every seven visits.

The full stories, with the starting point and what we changed, are in our local SEO case studies.

How we work with clients abroad

• Written first. Updates by email or WhatsApp every two weeks, so you always have a record of what was done and why.
• Calls when they’re useful. Video calls booked at a time that suits your time zone. Vietnam is on UTC+7 all year.
• A monthly report on calls, direction requests, website clicks and rankings, with next month’s plan.
• Your accounts stay yours. We work as managers on your Google Business Profile and users on your website. You keep ownership.
• Short commitment. Three months to judge the work, then month to month.

Our main service is local SEO services for small businesses, with plans from $350 a month per location. If you’re weighing up whether to work with a team in Vietnam at all, our guide to outsourcing SEO to Vietnam sets out the costs and trade-offs honestly.

What we won’t do

Local SEO has plenty of shortcuts that work for a while and then cost the business its profile. We don’t use them, even when a client asks.

• Fake, paid or incentivized reviews. We set up a routine for asking real customers instead.
• Keywords stuffed into business names, virtual addresses or extra listings. They go against Google’s guidelines.
• Ranking guarantees. Google says there’s no way to pay for a better local ranking, and nobody controls where you’ll appear for a given searcher.
• Bulk link packages. Links bought by the hundred tend to do more harm than good.

Where to find us

SME Solution, 147C9 khu 918, Phúc Đồng, Long Biên, Hà Nội, Vietnam. Email smesolution.online@gmail.com or message us on WhatsApp. Đăng replies personally, usually within one business day.